Picture 1 of 2

Stock photo

Crossing the Chasm: Marketing and Selling High-Tech Pro... by Moore, Geoffrey A. - Picture 1 of 2

Crossing the Chasm: Marketing and Selling High-Tech Pro... by Moore, Geoffrey A. - Picture 2 of 2

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (1999, Trade Paperback)

worldofbooksinc (272760)

98.5% positive feedback

Price:

$7.69

Free shipping

Estimated delivery Wed, Dec 3 - Sat, Dec 6

Returns:

30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Good

We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know! World of Books USA was founded in 2005. We want your experience with World of Books to be enjoyable and problem free.

About this product

Product Identifiers

PublisherHarperCollins

ISBN-100066620023

ISBN-139780066620022

eBay Product ID (ePID)750515

Product Key Features

Book TitleCrossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Number of Pages256 Pages

LanguageEnglish

TopicMarketing / General, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General

Publication Year1999

FeaturesRevised

GenreTechnology & Engineering, Business & Economics

AuthorGeoffrey A. Moore

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight6.4 Oz

Item Length8.1 in

Item Width5.1 in

Additional Product Features

Intended AudienceTrade

LCCN98-055078

Dewey Edition21

Dewey Decimal658.8

Edition DescriptionRevised edition

SynopsisHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

LC Classification NumberHF5439.H54M66 1999