Picture 1 of 1

Stock photo

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream... - Picture 1 of 1

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (1999, Trade Paperback)

metreasure_trove (1145)

100% positive feedback

Price:

$5.99

+ $5.22 shipping

Estimated delivery Thu, Oct 2 - Wed, Oct 8

Returns:

14 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Very Good

"Crossing the Chasm" by Geoffrey A. Moore is a paperback book published by HarperCollins in 1999. It focuses on marketing and selling high-tech products to mainstream customers, making it a valuable resource for businesses in the technology and engineering industries. The book offers insights on how to effectively market and sell technical products to a broader audience, making it a valuable read for those in the field of sales and marketing. With 256 pages and a revised edition, this trade paperback is a must-have for anyone looking to navigate the challenges of marketing cutting-edge products.

About this product

Product Identifiers

PublisherHarperCollins

ISBN-100066620023

ISBN-139780066620022

eBay Product ID (ePID)750515

Product Key Features

Book TitleCrossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Number of Pages256 Pages

LanguageEnglish

TopicMarketing / General, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General

Publication Year1999

FeaturesRevised

GenreTechnology & Engineering, Business & Economics

AuthorGeoffrey A. Moore

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight6.4 Oz

Item Length8.1 in

Item Width5.1 in

Additional Product Features

Intended AudienceTrade

LCCN98-055078

Dewey Edition21

Dewey Decimal658.8

Edition DescriptionRevised edition

SynopsisHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

LC Classification NumberHF5439.H54M66 1999