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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (1999, Trade Paperback)
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About this product
Product Identifiers
PublisherHarperCollins
ISBN-100066620023
ISBN-139780066620022
eBay Product ID (ePID)750515
Product Key Features
Book TitleCrossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Number of Pages256 Pages
LanguageEnglish
TopicMarketing / General, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Publication Year1999
FeaturesRevised
GenreTechnology & Engineering, Business & Economics
AuthorGeoffrey A. Moore
FormatTrade Paperback
Dimensions
Item Height1.1 in
Item Weight6.4 Oz
Item Length8.1 in
Item Width5.1 in
Additional Product Features
Intended AudienceTrade
LCCN98-055078
Dewey Edition21
Dewey Decimal658.8
Edition DescriptionRevised edition
SynopsisHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
LC Classification NumberHF5439.H54M66 1999
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