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Research Methods for Business Students by Philip Lewis, Adrian Thornhill and Mark N. K. Saunders (2009, Trade Paperback)

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ISBN: 0273716867. Author: Saunders, Mark; Lewis, Philip; Thornhill, Adrian. Release Date: 2010-09-08. Qty Available: 1.

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100273716867

ISBN-139780273716860

eBay Product ID (ePID)74804531

Product Key Features

Number of Pages656 Pages

LanguageEnglish

Publication NameResearch Methods for Business Students

SubjectGeneral, Management

Publication Year2009

TypeTextbook

AuthorPhilip Lewis, Adrian Thornhill, Mark N. K. Saunders

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight41.3 Oz

Item Length10.4 in

Item Width7.7 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2008-054877

Dewey Edition23

IllustratedYes

Dewey Decimal650.072

Table Of ContentHow to use this book Guided tour Preface Contributors 1 The nature of business and management research and structure of this book 2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project report Appendices Glossary Index

SynopsisUsing real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate., A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students : self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors : teaching manual, powerpoint slides, testbank

LC Classification NumberHD30.4.S28 2009