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Switch : How to Change Things When Change Is Hard by Dan Heath and Chip Heath (2010, Hardcover)
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"Switch: How to Change Things When Change Is Hard" by Dan Heath and Chip Heath is a self-help book that offers insights on how to effectively change personal and organizational behavior. Published in 2010 by Crown Publishing Group, T.H.E., the hardcover book delves into the psychology of change and provides practical tips for overcoming resistance and fostering lasting transformation. With a focus on topics related to organizational development, personal growth, and self-management, this book is a valuable resource for anyone looking to make meaningful changes in their lives or workplaces. Available in English, this 320-page book is a must-read for those interested in creating positive change.
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About this product
Product Identifiers
PublisherCrown Publishing Group, T.H.E.
ISBN-100385528752
ISBN-139780385528757
eBay Product ID (ePID)73521144
Product Key Features
Book TitleSwitch: How to Change Things When Change Is Hard
Number of Pages320 Pages
LanguageEnglish
Publication Year2010
TopicOrganizational Behavior, Personal Growth / General, General, Personality, Self-Management / General, Organizational Development
GenreSelf-Help, Psychology, Business & Economics
AuthorDan Heath, Chip Heath
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight16.2 Oz
Item Length8.5 in
Item Width5.7 in
Additional Product Features
Intended AudienceTrade
LCCN2009-027814
Dewey Edition22
Reviews"Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' WithSwitchthey have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestsellerMade to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switchis crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. InSwitch, brothers Chip and Dan Heath--authors of the best-sellingMade to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making." --Time "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestsellingMade to Stickreturn with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com, "Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the bestselling Made to Stick-- survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." -- Business Week, "Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider… Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com, "Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories . . . covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the bestselling Made to Stick-- survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." -- Business Week " Switch is a fantastic book. . . . Rather than just describing a problem or exposing why we make mistakes, the Heath brothers discuss why change is so hard, and then give a short list of concrete steps to follow. . . . It's an inspiring book, to be sure, all the more so because it's not just about changes that others have accomplished, but about how you can start some change yourself." -- Wired "[Through] lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut." -- Publishers Weekly, "Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider... Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works...Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again...Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com, “Witty and instructive&The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. &For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.� --The Wall Street Journal “’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider& Switch is crammed with stories&covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.� --Fort Worth Star-Telegram “Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works&Even when change isn't easy, it's often worth making.� --Time “Dan and Chip Heath have done it again&Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.� --BusinessWeek.com “No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “ --Smartmoney.com From the Hardcover edition., "Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider... Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works...Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again...Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com
Dewey Decimal303.4
SynopsisWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline., #1 NEW YORK TIMES BESTSELLER - ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive --hailed as "witty and instructive" ( The Wall Street Journal ), "packed with examples and hands-on tools that will get you moving right away" ( BusinessWeek ) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: - the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you., #1 NEW YORK TIMES BESTSELLER * ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive --hailed as "witty and instructive" ( The Wall Street Journal ), "packed with examples and hands-on tools that will get you moving right away" ( BusinessWeek ) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: * the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients * the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping * the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.
LC Classification NumberBF637.C4H43 2010
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Ratings and Reviews
Most relevant reviews
- Mar 09, 2018
Great Book
This is a book that uses a lot of examples to explain how people and organizations are resistant to change and how they can change. The authors used good, non-accademic language so anyone can understand. Not a dry tome but a fascinating book. I would also recommend their other book "Stick, How to make ideas stick"Verified purchase: YesCondition: Pre-owned
- Jun 27, 2022
Taking the stress out of change
The book describes you as the leader "the rider" moving your people "the elephant" and setting them up for success" the path". Plenty of examples which may trigger ideas for your own situation. I am told that this book is found on about every executives desk. It is also available in espanol (Spanish)Verified purchase: YesCondition: Pre-owned
- Dec 31, 2015
Switch by the Heath brothers: worth every penny
So maybe things are not going so well; maybe you have hit rock bottom. You are finally ready to change the road you are taking. Whatever the problem, Switch is able to help get you from where you are to where you want to be. This is not your average self-help book. The Heath brothers have demonstrated clearly why some of the best laid plans crash and burn, while other, shoestring budget hunches lead to significant and sustainable change. In accessible language with real world examples, they lay out the reasons for successes and failures in our quests to do and be better with the tools at hand. If you are ready to tackle whatever it is that needs to change, in your relationships, your work, or your community, this is the last text you will need to buy to engineer lasting change.Verified purchase: YesCondition: Pre-owned
- Mar 13, 2020
Switch the way you try to do change.
Good book, good condition, great value. Reads well. Good stories / examples. Simple and speaks to / motivates the Elephant within us, doesn't just tickle the Rider's brain.Verified purchase: YesCondition: Pre-owned
- Jul 02, 2018
Speaks volumne on the elephant, rider and path. Great concept to apply to one's business.
So far the book is setting expectations that I didn't have full understanding. Getting insight knowledge and how compelling we need to know how to address these matters more direct.Verified purchase: YesCondition: Pre-owned
- Mar 17, 2023
Best business book I have read in 10 years.
.Switch gives you a usable framework for solving problems and creating change on a small budget, and with limited resources.Verified purchase: YesCondition: Pre-owned
- Nov 22, 2021
Very nice
I really like the concept they present and the Heath brothers do a good job of making it make sense.Verified purchase: YesCondition: Pre-owned
- Dec 21, 2020
Love the book
Just as I orderedVerified purchase: YesCondition: New
- Oct 26, 2015
great book
recommendedVerified purchase: YesCondition: Pre-owned
- Sep 06, 2016
was hardback, better
very informativeVerified purchase: YesCondition: Pre-owned
