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Foundations of Business; Available Ti- 9780538744515, paperback, William M Pride - Picture 1 of 1

Available Titles Cengagenow Ser.: Foundations of Business by Jack R. Kapoor, William M. Pride and Robert J. Hughes (2010, Trade Paperback)

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Author: Pride, William M.; Hughes, Robert J.; Kapoor, Jack R. Release Date: 2010-01-01. Qty Available: 1. Gulf Coast Books presents.

About this product

Product Identifiers

PublisherCengage South-Western

ISBN-100538744510

ISBN-139780538744515

eBay Product ID (ePID)73440316

Product Key Features

Number of Pages560 Pages

Publication NameFoundations of Business

LanguageEnglish

SubjectIndustrial Management, General, Teaching Methods & Materials / General

Publication Year2010

TypeTextbook

AuthorJack R. Kapoor, William M. Pride, Robert J. Hughes

Subject AreaEducation, Business & Economics

SeriesAvailable Titles Cengagenow Ser.

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight37.7 Oz

Item Length10.8 in

Item Width8.4 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2009-936054

Dewey Edition23

IllustratedYes

Dewey Decimal658

Table Of ContentNote: Each chapter opens with Inside Business, Learning Objectives, and Why This Chapter Matters.I. THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.Your Future in the Changing World of Business.Business: A Definition.Types of Economic Systems.Measuring Economic Performance.The Business Cycle.Types of Competition.American Business Today.2. Being Ethical and Socially Responsible.Business Ethics Defined.Ethical Issues.Factors Affecting Ethical Behavior.Encouraging Ethical Behavior.The Evolution of Social Responsibility in Business.Two Views of Social Responsibility.Consumerism.Employment Practices.Concern for the Environment.Implementing a Program of Social Responsibility.3. Exploring Global Business.The Basis for International Business.Restrictions to International Business.The Extent of International Business.Methods of Entering International Business.Sources of Export Assistance.II. TRENDS IN BUSINESS TODAY.4. Choosing a Form of Business Ownership.Sole Proprietorships.Partnerships.Advantages and Disadvantages of Partnerships.Corporations.Advantages and Disadvantages of Corporations.Special Types of Business Ownership.Cooperatives, Joint Ventures, and Syndicates.Corporate Growth.5. Small Business, Entrepreneurship, and Franchise.Small Business: A Profile.The People in Small Businesses: The Entrepreneurs.The Importance of Small Businesses in Our Economy.The Pros and Cons of SmallnessThe Small Business Administration.Franchising.The Growth of Franchising.III. MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.What Is Management?Basic Management Functions.Kinds of Managers.What Makes Effective Managers?Leadership.Managerial Decision Making.Managing Total Quality.What It Takes to Become a Successful Manager Today.7. Creating a Flexible Organization.What Is an Organization?Job Design.Departmentalization.Delegation, Decentralization, and Centralization.The Span of Management.Chain of Command: Line and Staff Management.Forms of Organizational Structure.Additional Factors That Influence an Organization.8. Producing Quality Goods and Services.What Is Production?The Conversion Process.Where Do New Products and Services Come From?How Do Managers Plan for Production?Operations Control.Management of Productivity and Technology.IV. HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.Human Resources Management: An Overview.Human Resources Planning.Cultural Diversity in Human Resources.Job Analysis.Recruiting, Selection, and Orientation.Compensation and Benefits.Training and Development.The Legal Environment of HRM.10. Motivating and Satisfying Employees and Teams.What Is Motivation?Historical Perspectives on Motivation.Contemporary Views on Motivation.Key Motivation Techniques.Teams and Teamwork.V. MARKETING.11. Building Customer Relationships Through Effective Marketing.Marketing and the Management of Customer Relationships.Utility: the Value Added by Marketing.The Marketing Concept.Markets and Their Classification.Developing a Marketing Strategy.Marketing Strategy and the Marketing Environment.Developing a Marketing Plan.Market Measurement and Sales Forecasting.Marketing Information.Types of Buying Behavior.12. Creating and Pricing Products that Satisfy Customers.Classification of Products.The Product Life Cycle.Product Line and Product Mix.Managing the Product Mix.Branding.Packaging and Labeling.Pricing Products.Pricing Objectives.Pricing Methods.Pricing Strategies.Pricing Business Products.13. Distributing and Promoting Products.Distribution Channels and market Coverage.Partnering Through Supply-Chain Management.Marketing Intermediaries: Wholesalers.Marketing Intermediaries: Retailers.Physical Distribution.What is Integrated Marketing Communications?The Promotion Mix: An Overview.Advertising.Personal Selling.Sales Promotion.Public Relations.VI. MAN

SynopsisFoundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.

LC Classification NumberHD31.P726 2011