Product Information
Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.Product Identifiers
PublisherRoutledge
ISBN-101887229388
ISBN-139781887229388
eBay Product ID (ePID)72992670
Product Key Features
Publication Year2009
SubjectConsumer Guides, Business Communication / General, General, Advertising & Promotion
Number of Pages680 Pages
LanguageEnglish
Publication NameAdvertising and the Business of Brands : Media Revolution Edition
TypeNot Available
Subject AreaBusiness & Economics, Référence
AuthorAnn Maxwell
Additional Product Features
Dewey Edition23
Target AudienceCollege Audience
IllustratedYes
Dewey Decimal658.827