Mcgraw-Hill Series in Marketing: Strategic Marketing by David W. Cravens (1996, Trade Paperback)
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- Buy It NowStrategic Marketing [MCGRAW HILL/IRWIN SERIES IN MARKETING]
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About this product
Product Identifiers
PublisherMcGraw-Hill School Education Group
ISBN-100256214387
ISBN-139780256214383
eBay Product ID (ePID)71856
Product Key Features
Number of Pages688 Pages
LanguageEnglish
Publication NameStrategic Marketing
SubjectMarketing / General
Publication Year1996
TypeTextbook
Subject AreaBusiness & Economics
AuthorDavid W. Cravens
SeriesMcgraw-Hill Series in Marketing
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight44.4 Oz
Item Length9.3 in
Item Width7.8 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN96-012050
Dewey Edition19
Dewey Decimal658.8/02
SynopsisThe author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the market place.
LC Classification NumberHF5415.135.C72 1997
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