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Handbooks in Information Systems Ser.: Business Computing by Alok Gupta (2009, Hardcover)

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About this product

Product Identifiers

PublisherEmerald Publishing The Limited

ISBN-101848552645

ISBN-139781848552647

eBay Product ID (ePID)71662005

Product Key Features

Number of Pages442 Pages

Publication NameBusiness Computing

LanguageEnglish

SubjectIntelligence (Ai) & Semantics, Social Aspects / General, Databases / Data Mining, Enterprise Applications / General, Business Mathematics, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2009

TypeTextbook

Subject AreaComputers, Business & Economics

AuthorAlok Gupta

SeriesHandbooks in Information Systems Ser.

FormatHardcover

Dimensions

Item Height1.4 in

Item Weight30.4 Oz

Item Length9.4 in

Item Width6.5 in

Additional Product Features

Intended AudienceScholarly & Professional

Dewey Edition22

Series Volume Number3

IllustratedYes

Dewey Decimal658.40380285

SynopsisFocuses on presenting specific innovative computing artifacts and tools developed by researchers that are not commercially used. This work presents approaches and frameworks that focus on ability of an enterprise to analyze, build and protect computing infrastructure that supports value-added dimensions to the enterprise's business processes., This book is broadly organized in three parts. The first section ('Enhancing and Managing Customer Value') focuses on presenting the state-of-knowledge in managing and enhancing customer value through extraction of consumer-centric knowledge from mountains of data that modern interactive applications generate. The extracted information can then be used to provide more personalized information to customers, provide more relevant information or products, and even to create innovative business processes to enhance overall value to customers. The second section in the book ('Computational Approaches for Business Processes') focuses on presenting several specific innovative computing artifacts and tools developed by researchers that are not yet commercially used. These represent cutting-edge thought and advances in business computing research that should soon find utility in real-world applications or as a tool to analyze real-world scenarios. The final section in the book ('Supporting Knowledge Enterprise') presents approaches and frameworks that focus on ability of an enterprise to analyze, build, and protect computing infrastructure that supports value-added dimensions to the enterprise's existing business processes.

LC Classification NumberHF5548.2.B827 2009