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Free : The Future of a Radical Price by Chris Anderson (2009, Hardcover)

World of Books USA (1201887)

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Very Good

Free: The Future of a Radical Price. Author:Anderson, Chris. Book Binding:Hardback. All of our paper waste is recycled within the UK and turned into corrugated cardboard. World of Books USA was founded in 2005.

About this product

Product Identifiers

PublisherGrand Central Publishing

ISBN-101401322905

ISBN-139781401322908

eBay Product ID (ePID)71158677

Product Key Features

Book TitleFree : the Future of a Radical Price

Number of Pages288 Pages

LanguageEnglish

TopicMarketing / General, Social Aspects, Personal Success, Economics / Microeconomics, Economics / General, Strategic Planning

Publication Year2009

IllustratorYes

GenreTechnology & Engineering, Business & Economics

AuthorChris Anderson

FormatHardcover

Dimensions

Item Height1 in

Item Weight18.3 Oz

Item Length9.5 in

Item Width6.2 in

Additional Product Features

Intended AudienceTrade

LCCN2009-012333

Dewey Edition22

Dewey Decimal658.8/16

SynopsisThe online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free , Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

LC Classification NumberHF5415.A6197 2009