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Chocolates on the Pillow Aren't Enough : Reinventing the Customer Experience by Jonathan M. Tisch (2009, Trade Paperback)
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Why do viewers watch my TV show?. It's more than Bam! A great read!". Praise for Chocolates on the Pillow Aren't Enough.
- Buy It NowChocolates on the Pillow Aren't Enough By Jonathan M. Tisch
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470404639
ISBN-139780470404638
eBay Product ID (ePID)70933770
Product Key Features
Book TitleChocolates on the Pillow Aren't Enough : Reinventing the Customer Experience
Number of Pages272 Pages
LanguageEnglish
TopicCustomer Relations
Publication Year2009
GenreBusiness & Economics
AuthorJonathan M. Tisch
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight11.1 Oz
Item Length8.7 in
Item Width5.7 in
Additional Product Features
Intended AudienceTrade
Dewey Edition22
Dewey Decimal647.94/068
Table Of ContentAcknowledgments. Introduction: The Hotelier's Secret. PART ONE. THE PROBLEM AND THE SOLUTION. 1. What Happened to My Customers? 2. Engineering the Total Customer Experience. PART TWO. REIMAGINING THE CUSTOMER EXPERIENCE. 3. Reimagining the Sale: Creating Customers Who are Happy to Buy. 4. The Hospitable Organization: Turning Customers into Guests. 5. Home Away from Home: The Art of Welcoming Customers. 6. Haven Wanted: Providing Security in an Unsafe World. 7. Open-Door Policy: The Challenge of Transparency. 8. One Size Does Not Fit All: The New Art of Customization. 9. Let Me Introduce You: Customer Communities in an Interactive World. 10. High-Tech Goes High-Touch: Using the Internet to Go Global and Go Local. 11. Everyone Is Welcome: The Challenges of Customer Diversity. 12. Your Best, and a Little Bit More: Offering Something Extra to Your Customers. Afterword: A Challenge That Never Ends. Endnotes. Index.
SynopsisPraise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read " --David Neeleman, founder and CEO, JetBlue Airways Corporation "If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch? He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some." --Millard S. Drexler, Chairman and CEO, J. Crew Group "What brings customers back to my restaurants? Why do viewers watch my TV show? It's more than Bam It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more." --Emeril Lagasse "Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition." --Tiki Barber, Praise for Chocolates on the Pillow Aren't Enough "If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch? He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some." Millard S. Drexler, Chairman and CEO, J. Crew Group "What brings customers back to my restaurants? Why do viewers watch my TV show? It's more than Bam! It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more." Emeril Lagasse "Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition." Tiki Barber "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience from start to finish, well, it's true chocolates on the pillow are not enough. A great read!" David Neeleman, founder and former CEO, JetBlue Airways Corporation, Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision., Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read!" --David Neeleman, founder and CEO, JetBlue Airways Corporation "If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch? He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some." --Millard S. Drexler, Chairman and CEO, J. Crew Group "What brings customers back to my restaurants? Why do viewers watch my TV show? It's more than Bam! It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more." --Emeril Lagasse "Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition." --Tiki Barber, Praise for Chocolates on the Pillow Aren't Enough Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read --David Neeleman, founder and CEO, JetBlue Airways Corporation If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch? He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some. --Millard S. Drexler, Chairman and CEO, J. Crew Group What brings customers back to my restaurants? Why do viewers watch my TV show? It's more than Bam It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more. --Emeril Lagasse Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition. --Tiki Barber
LC Classification NumberHF5415.5
As told toWeber, Karl
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Ratings and Reviews
Most relevant reviews
- Jun 18, 2020
great insight into yesterdays and today's business world.
A must read book for any business or manager who is struggling with customer acquisition and retention. The book (written in 2007) gives names and examples of major corporations, and organizations. It is interesting to compare what was written 13 years ago vs. what is occurring in today's' business world. Well worth the reading. Manfred West Palm Beach, FL.Verified purchase: YesCondition: Pre-owned
