Experiential Marketing : Case Studies in Customer Experience by Wided Batat (2020, Hardcover)

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By Wided Batat. Author Wided Batat. "Paula C. Peter, Professor of Marketing, San Diego State University, USA. Experiential Marketing. Audience Tertiary & Higher Education. Format Hardcover. Country of Publication United Kingdom.

About this product

Product Identifiers

PublisherTaylor & Francis Group
ISBN-100367900912
ISBN-139780367900915
eBay Product ID (ePID)7046386983

Product Key Features

Number of Pages332 Pages
LanguageEnglish
Publication NameExperiential Marketing : Case Studies in Customer Experience
Publication Year2020
SubjectMarketing / General, Customer Relations, Consumer Behavior, Commerce
TypeTextbook
Subject AreaBusiness & Economics
AuthorWided Batat
FormatHardcover

Dimensions

Item Weight27.2 Oz
Item Length9.7 in
Item Width6.9 in

Additional Product Features

Intended AudienceCollege Audience
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