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Media Ethics : Key Principles for Responsible Practice by Patrick L. Plaisance (2008, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101412956854

ISBN-139781412956857

eBay Product ID (ePID)66573722

Product Key Features

Number of Pages280 Pages

LanguageEnglish

Publication NameMedia Ethics : Key Principles for Responsible Practice

Publication Year2008

SubjectCommunication Studies, Business Ethics, Ethics & Moral Philosophy, Journalism

TypeTextbook

AuthorPatrick L. Plaisance

Subject AreaPhilosophy, Language Arts & Disciplines, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight13.1 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2008-017854

ReviewsThis book, more than any other media ethics textbook currently available, treats students as the intellectually curious, philosophically aware, and ethically motivated individuals that we hope them to be. As one brings one's own wisdom to the reading with the understanding that there is more to learn, this is one of those rare books that has the potential to keep on giving to professors and to students., This book, more than any other media ethics textbook currently available, treats students as the intellectually curious, philosophically aware, and ethically motivated individuals that we hope them to be. As one brings onee(tm)s own wisdom to the reading with the understanding that there is more to learn, this is one of those rare books that has the potential to keep on giving to professors and to students., This book, more than any other media ethics textbook currently available, treats students as the intellectually curious, philosophically aware, and ethically motivated individuals that we hope them to be. As one brings one'e(tm)s own wisdom to the reading with the understanding that there is more to learn, this is one of those rare books that has the potential to keep on giving to professors and to students.

Dewey Edition22

Dewey Decimal175

Table Of Content1. Ethics Theory: An OverviewEthics definedKey thinkers through the agesIdealism and relativismMeans and endsIntents and consequencesFor discussion2. Ethics Theory: Application to MediaEthics versus wrongdoingValues in the mediaA checklist for ethical reasoningPerceptions of bias in the mediaMedia ethics in cyberspaceFor discussion3. TransparencyTrust and secrecyTransparency as respectKant: The 'principle of humanity'Kant: The 'theory of human dignity'Transparency and the mediaTransparency in cyberspaceFor Discussion4. JusticeConcepts of justiceRawls and utilitarianismRawls and 'A Theory of Justice'Power of Rawlsian justiceValue of Rawls for ethicsJustice as fairness in the mediaJustice in cyberspaceFor discussion5. HarmWhat constitutes 'harm'?'Harm' as culturally bound conceptUnderstanding 'harm' in the media'Harm' more precisely definedMill's harm principleHarm in cyberspaceWhen concern for harm and other duties conflictFor discussion6. AutonomyFreedom and autonomyAutonomy as 'positive' freedomMoral autonomyAutonomy and 'natural law'Autonomous agency and the mediaJournalistic independenceAutonomy for PR professionalsAutonomy in cyberspaceFor discussion7. PrivacyPrivacy definedThe moral value of privacyThe history of privacyPrivacy in the mediaPrivacy in cyberspaceFor discussion8. CommunityDefining communityPhilosophical roots of 'community'Communitarian theoryCommunity: A feminist priorityJohn Dewey and communityThe idea of the public sphereCommunity and journalismCommunity and public relationsCommunity and advertisingCommunity in cyberspaceFor discussionConclusionTheories of moral developmentImplications of a universal moral theoryMedia ethics in cyberspace

SynopsisMaking ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practiceexplains key ethical principles and their application in print and broadcast journalism, public relations, advertising, and media-based marketing. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. It avoids moralizing and instead emphasizes the deliberative nature of ethics, inviting students to grapple with ethical dilemmas on their own and presenting ethical theory in a way designed to enrich classroom discussion. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future. Key Features Provides students with a much-needed foundation in ethical theory, offering solid coverage of the ethical principles important to the decisions of media professionals and the judgments of media consumers Devotes chapter-length coverage to central philosophical principles widely referred to in the media ethics literature and in professional codes of ethics-- transparency, autonomy, privacy, harm, community, and justice--and places them in the context of media practice Includes more than three dozen relevant, up-to-date media cases and examples (such as the use of sex in advertising and policies for journalists covering suicide stories) that illustrate the relevance of key principles to the work of journalism, public relations, and advertising Presents the innovative MERITS (Multidimensional Ethical Reasoning and Inquiry Task Sheet) model to help students apply the books six key principles to ethical issues Synthesizes theories from a wide range of disciplines, including mass communication research on media sociology and audience effects, as well as philosophy and sociology Applies ethics theory to the online world to illustrate that ethical values dont change with the medium, nor should they be driven by technology Media Ethics: Key Principles for Responsible Practice is ideal for use as a core text in courses such as Media Ethics, Critical Perspectives on Media, Media Studies, Journalism Ethics, and Communication Ethics in departments of journalism, mass communication, media studies, communication studies, and public communication., Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, and media-based marketing. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. It avoids moralizing and instead emphasizes the deliberative nature of ethics, inviting students to grapple with ethical dilemmas on their own and presenting ethical theory in a way designed to enrich classroom discussion. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future., Media Ethics is an accessible yet philosophically grounded volume explaining key ethical principles and their application in print and broadcast journalism, public relations, and marketing.

LC Classification NumberP94.P55 2009