About this product

Product Identifiers

PublisherUniversity of Wisconsin Press

ISBN-100299227707

ISBN-139780299227708

eBay Product ID (ePID)66075102

Product Key Features

Book TitleCrunch! : a History of the Great American Potato Chip

Number of Pages208 Pages

LanguageEnglish

Publication Year2008

TopicSpecific Ingredients / Vegetables, United States / 20th Century, Popular Culture, Industries / Agribusiness, Industries / Food Industry, Corporate & Business History

IllustratorYes

GenreCooking, Social Science, Business & Economics, History

AuthorDirk Burhans

FormatHardcover

Dimensions

Item Height1 in

Item Weight16.1 Oz

Item Length8.9 in

Item Width6.1 in

Additional Product Features

Intended AudienceTrade

LCCN2008-011962

Dewey Edition22

Reviews"Presents the pioneers, the corporate take-overs, and the antitrust concerns that followed the Frito-Lay merger. Interviews, illustrations, and solid sources make this book a meal, not a snack." -- Foreword Reviews, "Dirk Burhans has a knack for seeking out cool, interesting businesses and, more importantly, the people who make them hum. You'll have no better guide through the little-known but fascinating world of regional potato chips."-Brian Butko, author ofKlondikes, Chipped Ham, & Skyscraper Cones, Crunch! is the appealing tale of how the pedestrian potato was transformed into America's favorite snack food. It is complete with battles over regional brands, national marketers, and endearing hometown favorites. Dirk Burhans has served up a filling an|9780299227708|, "Dirk Burhans has a knack for seeking out cool, interesting businesses and, more importantly, the people who make them hum. You'll have no better guide through the little-known but fascinating world of regional potato chips."-Brian Butko, author of Klondikes, Chipped Ham, & Skyscraper Cones, "The appealing tale of how the pedestrian potato was transformed into America's favorite snack food."--Margaret Engel, coauthor (with Allison Engel) of Food Finds: America 's Best Local Foods and the People Who Produce Them, "The appealing tale of how the pedestrian potato was transformed into America's favorite snack food."-Margaret Engel, coauthor (with Allison Engel) ofFood Finds:America's Best Local Foods and the People Who Produce Them, "Dirk Burhans has a knack for seeking out cool, interesting businesses and, more importantly, the people who make them hum. You'll have no better guide through the little-known but fascinating world of regional potato chips."--Brian Butko, author of Klondikes, Chipped Ham, & Skyscraper Cones, "The appealing tale of how the pedestrian potato was transformed into America's favorite snack food."-Margaret Engel, coauthor (with Allison Engel) of Food Finds: America 's Best Local Foods and the People Who Produce Them

Dewey Decimal338.4/766480521

Table Of ContentIllustrations Preface Acknowledgments 1. The Great American Vegetable 2. Creation Myths 3. Bursting the Seams 4. Storm Warning 5. Full Combat 6. Trust and Antitrust 7. The Heartland: Ohio and Pennsylvania 8. A Few of Our Favorite Things: Fats, Carbs, and Calories 9. Everything Old Is New Again Notes Books Cited Interviews Index

SynopsisThe potato chip has been one of America's favorite snacks since its accidental origin in a nineteenth-century kitchen. Crunch! A History of the Great American Potato Chip tells the story of this crispy, salty treat, from the early sales of locally made chips at corner groceries, county fairs, and cafes to the mass marketing and corporate consolidation of the modern snack food industry. Crunch! also uncovers a dark side of potato chip history, including a federal investigation of the snack food industry in the 1990s following widespread allegations of antitrust activity, illegal buyouts, and predatory pricing. In the wake of these "Great Potato Chip Wars," corporate snack divisions closed and dozens of family-owned companies went bankrupt. Yet, despite consolidation, many small chippers persist into the twenty-first century, as mom-and-pop companies and upstart "boutique" businesses serve both new consumers and markets with strong regional loyalties. Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch! is an informative tour of large and small business in America and the vicissitudes of popular tastes., The potato chip has been one of America's favorite snacks since its accidental origin in a nineteenth-century kitchen. Crunch A History of the Great American Potato Chip tells the story of this crispy, salty treat, from the early sales of locally made chips at corner groceries, county fairs, and cafes to the mass marketing and corporate consolidation of the modern snack food industry. Crunch also uncovers a dark side of potato chip history, including a federal investigation of the snack food industry in the 1990s following widespread allegations of antitrust activity, illegal buyouts, and predatory pricing. In the wake of these "Great Potato Chip Wars," corporate snack divisions closed and dozens of family-owned companies went bankrupt. Yet, despite consolidation, many small chippers persist into the twenty-first century, as mom-and-pop companies and upstart "boutique" businesses serve both new consumers and markets with strong regional loyalties. Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch is an informative tour of large and small business in America and the vicissitudes of popular tastes., The story of this crispy, salty treat, from the early sales of locally made chips at corner groceries, county fairs, and cafes to the mass marketing and corporate consolidation of the modern snack food industry.

LC Classification NumberHD9235.P82U434 2008