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Principles of Marketing by Philip Kotler and Gary Armstrong (1995, Hardcover)

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Principles of Marketing by Kotler, Philip Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100131902083

ISBN-139780131902084

eBay Product ID (ePID)65277

Product Key Features

Edition7

Book TitlePrinciples of Marketing

LanguageEnglish

Publication Year1995

TopicMarketing / General

IllustratorYes

GenreBusiness & Economics

AuthorPhilip Kotler, Gary Armstrong

FormatHardcover

Dimensions

Item Weight63.8 Oz

Item Length11 in

Item Width8.7 in

Additional Product Features

LCCN95-032226

Dewey Edition20

Dewey Decimal658.8

SynopsisWidely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

LC Classification NumberHF5415.K6314 1996