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The Way We'll Be : The Zogby Report on the Transformation of the American Dream by John Zogby (2008, Hardcover)

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According to super pollster John Zogby, whom The Washington Post calls "the maverick predictor," the conventional wisdom about the United Statesthat we're isolated from the world, politically fragmented, and inclined toward material pleasureisn't just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We'll Be . Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headedpolitically, culturally, and spiritually. The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-oldsthe "First Global" generationAmericans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old dividesred state/blue state, pro-life/pro-choice, beer drinker/wine connoisseurto form a new national consensus that will shape the nation for decades to come. Zogby's cogent analysis of the data yields an astonishing perspective on Americans' thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before individuals in search of rewarding and fulfilling careers in tomorrow's growth fields politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility anyone who wants to market to the emerging new American consensus Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today's most successful predictors and trend spotters, The Way We'll Be will redefine how we view America's future.

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
1400064503
ISBN-13
9781400064502
eBay Product ID (ePID)
64353850

Product Key Features

Book Title
Way We'll Be : the Zogby REPORT on the Transformation of the American Dream
Author
John Zogby
Format
Hardcover
Language
English
Topic
Consumer Behavior, Sociology / General, General, Research
Publication Year
2008
Genre
Self-Help, Business & Economics, Social Science
Number of Pages
256 Pages

Dimensions

Item Length
9.5in
Item Height
1in
Item Width
6.4in
Item Weight
16 Oz

Additional Product Features

Lc Classification Number
Hn90.P8z64 2008
Copyright Date
2008
Target Audience
Trade
Lccn
2007-049644
Dewey Decimal
306.0973/09045
Dewey Edition
22
Illustrated
Yes

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The Way We'll Be : The Zogby Report on the Transformation of the American Dream by John Zogby (2008, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Way We'll Be: The Zogby Report on the Transformation of the American Dream

item 2 The Way We'll Be: The Zogby Report on the Transformation of the American Dream

item 3 The Way We'll Be: The Zogby Report on the Transformation of the American Dream

item 4 The Way We'll Be: The Zogby Report on the Transformation of the American Dream

item 5 The Way We'll Be : The Zogby Report on the Transformation of the

item 6 The Way We'll Be: The Zogby Report on the Transformation of the American Dream

item 7 The Way We'LL be: The Zogby Report on the Transformat... by Zogby, John Hardback

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Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Outlive Gifford Bil (2023,Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

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