Reviews
“A business book that’s both entertaining and useful for big brands and start-ups alike.â€� —Steve Forbes, editor in chief, Forbes “Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!â€� —Brian Swette, former chief marketing officer, PepsiCo “If you want to know why some brands get noticed and others don’t, this is the book to buy.â€� —Bob Franquiz, aA business book thatas both entertaining and useful for big brands and start-ups alike.a aSteve Forbes, editor in chief, "Forbes" aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a aBrian Swette, former chief marketing officer, PepsiCo aIf you want to know why some brands get noticed and others donat, this is the book to buy.a aBob Franquiz, A business book that�s both entertaining and useful for big brands and start-ups alike.� �Steve Forbes, editor in chief, Forbes Buzzmarketing works. It�s not just a nice-to-have, it�s a must-have!� �Brian Swette, former chief marketing officer, PepsiCo If you want to know why some brands get noticed and others don�t, this is the book to buy.� �Bob Franquiz, 'A business book that's both entertaining and useful for big brands and start-ups alike.' 'Steve Forbes, editor in chief, Forbes 'Buzzmarketing works. It's not just a nice-to-have, it's a must-have!' 'Brian Swette, former chief marketing officer, PepsiCo 'If you want to know why some brands get noticed and others don't, this is the book to buy.' 'Bob Franquiz, A business book that’s both entertaining and useful for big brands and start-ups alike.” —Steve Forbes, editor in chief, Forbes Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!” —Brian Swette, former chief marketing officer, PepsiCo If you want to know why some brands get noticed and others don’t, this is the book to buy.” —Bob Franquiz, "A business book that's both entertaining and useful for big brands and start-ups alike." --Steve Forbes, editor in chief, Forbes "Buzzmarketing works. It's not just a nice-to-have, it's a must-have!" --Brian Swette, former chief marketing officer, PepsiCo "If you want to know why some brands get noticed and others don't, this is the book to buy." --Bob Franquiz, A business book thats both entertaining and useful for big brands and start-ups alike. Steve Forbes, editor in chief, Forbes Buzzmarketing works. Its not just a nice-to-have, its a must-have! Brian Swette, former chief marketing officer, PepsiCo If you want to know why some brands get noticed and others dont, this is the book to buy. Bob Franquiz, "A business book that#146;s both entertaining and useful for big brands and start-ups alike." --Steve Forbes, editor in chief, Forbes "Buzzmarketing works. It#146;s not just a nice-to-have, it#146;s a must-have!" --Brian Swette, former chief marketing officer, PepsiCo "If you want to know why some brands get noticed and others don#146;t, this is the book to buy." --Bob Franquiz, “A business book that’s both entertaining and useful for big brands and start-ups alike.” —Steve Forbes, editor in chief, Forbes “Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!” —Brian Swette, former chief marketing officer, PepsiCo “If you want to know why some brands get noticed and others don’t, this is the book to buy.” —Bob Franquiz, âA business book thatâs both entertaining and useful for big brands and start-ups alike.â âSteve Forbes, editor in chief, Forbes âBuzzmarketing works. Itâs not just a nice-to-have, itâs a must-have!â âBrian Swette, former chief marketing officer, PepsiCo âIf you want to know why some brands get noticed and others donât, this is the book to buy.â âBob Franquiz