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Online Marketing Heroes : Interviews with 25 Successful Online Marketing Gurus by Michael Miller (2008, Hardcover)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470242043
ISBN-139780470242049
eBay Product ID (ePID)63181768
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameOnline Marketing Heroes : Interviews with 25 Successful Online Marketing Gurus
Publication Year2008
SubjectInternet / General, E-Commerce / Internet Marketing, Marketing / Research
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorMichael Miller
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight0 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
LCCN2007-051406
Reviews' Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.' (MarketingBlog, November, 2010).
Dewey Edition22
Dewey Decimal658.8/72
Table Of ContentIntroduction. 1. Joan Holman: Joan Holman Productions. 2. Greg:Hartnett: Best of the Web, Hotel Hotline. 3. Jacob Hawkins: Overstock.com. 4. Mark Oldani: Circuit City Direct. 5. Jeffrey Glueck; Travelocity. 6. Lauren Freedman: the e-tailing group. 7. Tamara Adlin: Aldin, Inc. 8. Steve Rubel: Edelman. 9. Greg Jarboe: SEO-PR. 10. Eric Ward: Link Marketing Consultant. 11. Jordan Gold: Freedom. 12. Heather Lloyd-Martin: SuccessWorks. 13. Chris Baggott: Compendium Software. 14. Ed Shull: NetResults. 15. Brian Lusk: Southwest Airlines. 16. Lee Odden: TopRank Online Marketing. 17. Jill Whalen: High Rankings. 18. Liana Evans: KeyRelevance. 19. Perry Marshall: Perry S. Marshall & Associates. 20. Kevin Lee: Didit. 21. Paul O'Brien: Zvents. 22. Ron Belanger: Yahoo! 23. David Fischer: Google. 24. Phil Terry: Creative Good. 25. Patrick Duparcq: Kellog School of Management, Northwestern University.
Synopsis"E-commerce is an evolution. You dona't have to get everything right immediately; you can learn from it." - Lauren Freedman, the e-tailing group, inc."Focus on the user, build for the long view, and the money will come." - Greg Hartnett, Best of the Web, Hotel Hotline"No matter how much you spent on it, a web site is invisible until somebody links to it." - Eric Ward, Link Marketing Consultant"[If] you can get the PR people interacting with the search people, they will discover that therea's lots of things they can do together." - Greg Jarboe, SEO-PRcome talk shop with the bestSuppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts.That discussion is packaged in these pages. Whether youa're a veteran marketing professional or a novice entering the field, you cana't afford to miss this wisdom., Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom., Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms., "E-commerce is an evolution. You don't have to get everything right immediately; you can learn from it." - Lauren Freedman, the e-tailing group, inc. "Focus on the user, build for the long view, and the money will come." - Greg Hartnett, Best of the Web, Hotel Hotline "No matter how much you spent on it, a web site is invisible until somebody links to it." - Eric Ward, Link Marketing Consultant "[If] you can get the PR people interacting with the search people, they will discover that there's lots of things they can do together." - Greg Jarboe, SEO-PR come talk shop with the best Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.
LC Classification NumberHF5415.1265M554 2009
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