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Green Graphic Design by Brian Dougherty and Celery Design Collaborative (2008, Trade Paperback)

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About this product

Product Identifiers

PublisherSkyhorse Publishing Company, Incorporated

ISBN-101581155115

ISBN-139781581155112

eBay Product ID (ePID)62091865

Product Key Features

Book TitleGreen Graphic Design

Number of Pages212 Pages

LanguageEnglish

TopicHistory & Criticism, Graphic Arts / Advertising, Graphic Arts / Typography, Essays

Publication Year2008

IllustratorYes

GenreDesign

AuthorBrian Dougherty, Celery Design Collaborative

FormatTrade Paperback

Dimensions

Item Height5.8 in

Item Weight11.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

Dewey Edition22

Dewey Decimal741.6

SynopsisCan a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment., Suitable for graphic designers, this work helps you learn how to integrate green principles into the various phases of the design process. It shows you how simple eco-friendly changes in the paper, printing, binding, shipping, packaging, and budgeting of products can add clarity, profitability, innovation, and meaning to various design projects., Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: - Picking projects - Strategizing with clients - Choosing materials for manufacture and shipping - Understanding users - Picking ink and paper for printing - Binding - Packing final products - Building strong brands - Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

LC Classification NumberNC997