About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100813816998

ISBN-139780813816999

eBay Product ID (ePID)5923452

Product Key Features

Number of Pages420 Pages

Publication NameMedia Management in the Age of Giants : Business Dynamics of Journalism

LanguageEnglish

Publication Year2003

SubjectJournalism

TypeTextbook

AuthorDennis F. Herrick

Subject AreaLanguage Arts & Disciplines

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight23.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2003-061997

Dewey Edition23

IllustratedYes

Dewey Decimal070.4/068

Table Of ContentPreface1. The Responsibilities of Media and Journalism2. Preparing Yourself for Management3. Motivation and the Work Force4. Qualities of Leadership and Management5. Decision-Making6. Media Ethics, Regulation, and the Law7. Operations/Structure of Corporate Media8. Budgeting/Financial Management9. Sales, Marketing and Market Analysis10. Consolidation and Convergence11. Entrepreneurship12. Technology Creates a New MediaIndex

SynopsisA practical media management textbook that examines the media industry in an age when all the rules seem to be changing because of the phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. It introduces the readers to basic business concepts, and management theories., The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies. Features include chapter-ending case studies and website listings, balance sheet and income statement examples, information on labor unions, a thought-provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher, Media Management in the Age of Giants explores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day

LC Classification NumberPN4784.M34H47 2003