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Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams. This book goes over in enough detail in simple manner over product design and its devalopment. The context in the international edition is identicle (including paging) to the North American Edition.Read full review
This is a great book. I bought this book for my class and it is very useful. If you want to know how to develop a product that will sell in the market, you have to buy this book. Highly recommended!
This product is brand new and cheap. It is mainly for ME majors. It is focused on relating the Engineering work to the Market. How to market your product? how to organize your company? and how to achieve certain task in an easy and fast way.
bought it for a class. has a lot of good information in it. very useful for my class and our projects. overall a decent book.
Bought this book for an upper-division university class. The book is dense, but it's packed with useful information. I'll definitely keep it after I finish the class.
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