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CIM Revision Cards Marketing Planning by Karen Beamish (2006, Hardcover)

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A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner.

About this product

Product Identifiers

PublisherRoutledge

ISBN-100750682965

ISBN-139780750682961

eBay Product ID (ePID)57390792

Product Key Features

Number of Pages132 Pages

LanguageEnglish

Publication NameCim Revision Cards Marketing Planning

Publication Year2006

SubjectMarketing / General, General

TypeTextbook

AuthorKaren Beamish

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height0.4 in

Item Weight4 Oz

Item Length5.9 in

Item Width4.3 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

Number of Volumes2 vols.

IllustratedYes

Edition DescriptionRevised edition,New Edition

Table Of ContentIntroduction to marketing planning; The marketing audit; Marketing planning implementation and control; Promotional operations; Product operations; Price operations; Place operations; Managing marketing relationships; International marketing; Industrial/business to business, FMCGs and services marketing; Not-for-profit, SMEs and virtual marketing.

SynopsisDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

LC Classification NumberHF5415.13