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Branded! : How the 'Certification Revolution' Is Transforming Global Corporations by Michael E. Conroy (2007, Perfect)

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BRANDED!: HOW THE 'CERTIFICATION REVOLUTION' IS TRANSFORMING GLOBAL CORPORATIONS By Michael E. Conroy **BRAND NEW**.

About this product

Product Identifiers

PublisherNew Society Publishers, The Limited

ISBN-100865715793

ISBN-139780865715790

eBay Product ID (ePID)57217056

Product Key Features

Number of Pages320 Pages

Publication NameBranded! : How the 'certification Revolution' Is Transforming Global Corporations

LanguageEnglish

Publication Year2007

SubjectNgos (Non-Governmental Organizations), Consumer Guides, Business Ethics

TypeNot Available

AuthorMichael E. Conroy

Subject AreaPolitical Science, Reference, Business & Economics

FormatPerfect

Dimensions

Item Height0.9 in

Item Weight20 Oz

Item Length9 in

Item Width6.1 in

Additional Product Features

Dewey Edition22

IllustratedYes

Dewey Decimal658.40830973

Intended AudienceTrade

SynopsisMaking responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty nongovernmental organizations (NGOs), using twenty-first-century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically produced products . . . and not overcharging their customers? How have NGOs gained such power and credibility? What are the challenges of these new modes of corporate accountability for both NGOs and corporations? What are the unexpected opportunities for newly accountable corporations? Branded! is a must-read for corporate executives, NGOs, and ethically concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities, and hard-fought battles. Dr. Michael E. Conroy is an economist who taught for twenty-five years at the University of Texas. He has spent twelve years in various philanthropic positions in support of certification systems and serves on the boards of several key organizations in the certification field., Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically-produced products and not overcharging their customers? How have NGOs gained such power and credibility? What are the challenges of these new modes of corporate accountability for both NGOs and corporations? What are the unexpected opportunities for newly accountable corporations? Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles., Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty nongovernmental organizations (NGOs), using twenty-first-century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices.NGO market campaigns are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built brands if they fail to recognize their moral liability and clean up their practices. "Branded " outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically produced products . . . and not overcharging their customers?How have NGOs gained such power and credibility?What are the challenges of these new modes of corporate accountability for both NGOs and corporations?What are the unexpected opportunities for newly accountable corporations?"Branded " is a must-read for corporate executives, NGOs, and ethically concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities, and hard-fought battles. Dr. Michael E. Conroy is an economist who taught for twenty-five years at the University of Texas. He has spent twelve years in various philanthropic positions in support of certification systems and serves on the boards of several key organizations in the certification field.", Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty nongovernmental organizations (NGOs), using twenty-first-century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: _ Why are retail giants paying premiums for ethically produced products . . . and not overcharging their customers? _ How have NGOs gained such power and credibility? _ What are the challenges of these new modes of corporate accountability for both NGOs and corporations? _ What are the unexpected opportunities for newly accountable corporations? Branded! is a must-read for corporate executives, NGOs, and ethically concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities, and hard-fought battles. Dr. Michael E. Conroy is an economist who taught for twenty-fiveyears at the University of Texas. He has spent twelve years in various philanthropic positions in support of certification systems and serves on the boards of several key organizations in the certification field.