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Bonds : The Unbeaten Path to Secure Investment Growth by Hildy Richelson and Stan Richelson (2007, Hardcover)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101576602435
ISBN-139781576602430
eBay Product ID (ePID)57212638
Product Key Features
Edition2
Book TitleBonds : the Unbeaten Path to Secure Investment Growth
Number of Pages416 Pages
LanguageEnglish
Publication Year2007
TopicInvestments & Securities / Bonds, Investments & Securities / Analysis & Trading Strategies, Investments & Securities / General
IllustratorYes
GenreBusiness & Economics
AuthorHildy Richelson, Stan Richelson
Book SeriesBloomberg Ser.
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight24.4 Oz
Item Length9.4 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2007-021635
Dewey Edition22
Reviews"Standard advice says investors need to strike a comfortable balance between risk tolerance and return expectations. In Bonds: The Unbeaten Path to Secure Investment Growth, Stan and Hildy Richelson convincingly challenge conventional wisdom. They outline how to find safety without sacrifice by harnessing the unique risk-adjusted characteristics of bonds." Bill D'Alonzo, Chief Executive and Investment Officer, Friess Associates, Manager of the Brandywine Funds "The unconventional wisdom in 'the unbeaten path' will soon become the conventional wisdom for anyone nearing retirement and frightened by the stock market's volatility. Hildy and Stan Richelson do all of us a big favor by outlining, step-by-step, how we can use bonds for growth and income." Kevin Adler, MBA, Editor, NAPFA Advisor "Hildy and Stan Richelson demystify bond investing. And in place of conventional, equity-based strategies, they convincingly propose bonds as the preferred alternative for individuals seeking attractive returns with low risk." Andrew B. Williams, CFA, Chief Investment Officer, Philadelphia International Advisors "Diehards will love the book's all-bond portfolios...With more fixed-income products around than ever before, advisors should understand both what they are and how to use them. Bonds will serve as an excellent primer." Financial Planning magazine, "Diehards will love the book's all-bond portfolios...With more fixed-income products around than ever before, advisors should understand both what they are and how to use them. Bonds will serve as an excellent primer." - Financial Planning magazine
Series Volume Number26
Dewey Decimal332.63/23
Table Of ContentPart 1 Principles: Starting with the customer; The business and marketing purpose behind field marketing; What field marketing is and what it can do; The FM sales discipline; The merchandising discipline; The auditing discipline; The sampling and demonstrating discipline; The experiential marketing discipline; The mystery shopping discipline; Ancillaries 1; Ancillaries 2 Part 2 Practice: How and when to use field marketing; Field marketing in operation; Measuring field marketings success; How to select a field marketing agency as a partner, Procurement; Maximising the FM budget; The law; Field marketing practice in the international arena; Face-to-face sales in-house; Further information; Glossary
SynopsisIn Bonds: The Unbeaten Path to Secure Investment Growth, Hildy and Stan Richelson expose the myth of stocks' superior investment returns and propose an all-bond portfolio as a sure-footed strategy that can ensure results. The book is designed to educate novice and sophisticated investors alike and serve as a tool for financial advisers as well. It explains why bonds can be the right choice and how to use them to achieve financial goals. It presents a broad spectrum of bond-investment options, describes how to purchase bonds at the best prices, and most important, shows how to make money with bonds. The bond strategies presented in this book are used by the wealthiest investors and financial advisers to maximize the return on their portfolios while providing security of principal. These strategies can help you determine how to use bonds in your portfolio and take control of your financial destiny. You'll be playing it smart while playing it safe. Silver Medal Winner, Axiom Business Book Awards (2008) Silver Medal Winner, Independent Publishers Book Award (IPPYs) (2008) Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2008), In Bonds: The Unbeaten Path to Secure Investment Growth, Hildy and Stan Richelson expose the myth of stocks' superior investment returns and propose an all-bond portfolio as a sure-footed strategy that can ensure results. The book is designed to educate novice and sophisticated investors alike and serve as a tool for financial advisers as well. It explains why bonds can be the right choice and how to use them to achieve financial goals. It presents a broad spectrum of bond-investment options, describes how to purchase bonds at the best prices, and most important, shows how to make money with bonds. The bond strategies presented in this book are used by the wealthiest investors and financial advisers to maximize the return on their portfolios while providing security of principal. These strategies can help you determine how to use bonds in your portfolio and take control of your financial destiny. You'll be playing it smart while playing it safe. Silver Medal Winner, Axiom Business Book Awards (2008) Silver Medal Winner, Independent Publishers Book Award (IPPYs) (2008) Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2008), Bonds, an expanded and updated edition of The Money-Making Guide to Bonds, provides a comprehensive and accessible overview of bond investing. The authors show how bonds offer a way to limit the risk of investment loss without losing out on substantial gains. But this new edition goes much further. Common wisdom says to use bonds for safety and stocks for profit. The Richelsons, longtime bond advisers, trash the myth of stocks superior investment returns and propose an all-bond portfolio as a sure-footed strategy that can ensure real results. With this contrarian yet compelling thesis, Bonds will become a definitive book for investors.
LC Classification NumberHG4651.R528 2007
