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Gut Feelings : The Intelligence of the Unconscious by Gerd Gigerenzer (2007, Hardcover)
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-100670038636
ISBN-139780670038633
eBay Product ID (ePID)57202940
Product Key Features
Book TitleGut Feelings : the Intelligence of the Unconscious
Number of Pages288 Pages
LanguageEnglish
TopicMovements / Psychoanalysis, Life Sciences / Human Anatomy & Physiology
Publication Year2007
IllustratorYes
GenreScience, Psychology
AuthorGerd Gigerenzer
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight14.6 Oz
Item Length8.5 in
Item Width5.8 in
Additional Product Features
Intended AudienceTrade
LCCN2006-052810
Reviews"Logic be damned! See how doctors really make tough diagnoses, how police spot drug couriers, and more. Gigerenzer delivers a convincing argument for going with your gut." — MEN'S HEALTH "Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma." — BUSINESS WEEK "Memorable. Clever. Gerd Gigerenzer, director of the Max Planck Institute for Human Development in Berlin, locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices. In short chapters, using vivid examples and ordinary language, Gigerenzer explains how an outfielder catches a fly ball not by complex calculations but by unconsciously adjusting his running speed so that the angle of his gaze at the ball remains constant. In problem-solving, having too much information is often as harmful as having too litt≤ having just enough information works best." — THE BOSTON GLOBE "There are lots of good, solid reasons to trust your instincts, says Gerd Gigerenzer, who was among the researchers behind BLINK. The decisions they give rise to are usually sound. Without intuition, he says, we would drown in a sea of data points." — TIME "Goes beyond Gladwell's BLINK to reveal the evolutionary basis of intuition" — SEED "Winning blend of anecdotal and scientific evidence" — HARTFORD COURANT "Converts a specialized topic into a conduit for greater self-awareness among his readers." — BOOKLIST "A pleasing, edifying tour of territory that has long been dark and unexplored. Gigerenzer's prose is lively and evocative" — KIRKUS, "Logic be damned! See how doctors really make tough diagnoses, how police spot drug couriers, and more. Gigerenzer delivers a convincing argument for going with your gut." —MEN'S HEALTH "Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma." —BUSINESS WEEK "Memorable. Clever. Gerd Gigerenzer, director of the Max Planck Institute for Human Development in Berlin, locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices. In short chapters, using vivid examples and ordinary language, Gigerenzer explains how an outfielder catches a fly ball not by complex calculations but by unconsciously adjusting his running speed so that the angle of his gaze at the ball remains constant. In problem-solving, having too much information is often as harmful as having too little; having just enough information works best." —THE BOSTON GLOBE "There are lots of good, solid reasons to trust your instincts, says Gerd Gigerenzer, who was among the researchers behind BLINK. The decisions they give rise to are usually sound. Without intuition, he says, we would drown in a sea of data points." —TIME "Goes beyond Gladwell's BLINKto reveal the evolutionary basis of intuition" —SEED "Winning blend of anecdotal and scientific evidence" —HARTFORD COURANT "Converts a specialized topic into a conduit for greater self-awareness among his readers." —BOOKLIST "A pleasing, edifying tour of territory that has long been dark and unexplored. Gigerenzer's prose is lively and evocative" —KIRKUS, "Logic be damned! See how doctors really make tough diagnoses, how police spot drug couriers, and more. Gigerenzer delivers a convincing argument for going with your gut." "MEN'S HEALTH" "Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma." "BUSINESS WEEK" "Memorable. Clever. Gerd Gigerenzer, director of the Max Planck Institute for Human Development in Berlin, locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices. In short chapters, using vivid examples and ordinary language, Gigerenzer explains how an outfielder catches a fly ball not by complex calculations but by unconsciously adjusting his running speed so that the angle of his gaze at the ball remains constant. In problem-solving, having too much information is often as harmful as having too little; having just enough information works best." "THE BOSTON GLOBE" "There are lots of good, solid reasons to trust your instincts, says Gerd Gigerenzer, who was among the researchers behind BLINK. The decisions they give rise to are usually sound. Without intuition, he says, we would drown in a sea of data points." "TIME" "Goes beyond Gladwell's "BLINK" to reveal the evolutionary basis of intuition" "SEED" "Winning blend of anecdotal and scientific evidence" "HARTFORD COURANT" "Converts aspecialized topic into a conduit for greater self-awareness among his readers." "BOOKLIST" "A pleasing, edifying tour of territory that has long been dark and unexplored. Gigerenzer's prose is lively and evocative" "KIRKUS"
Dewey Edition22
Grade FromTwelfth Grade
Dewey Decimal153.4/4
SynopsisAn engaging explanation of the science behind Malcolm Gladwells bestselling "Blink" Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwells bestseller "Blink," Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processesprocesses that apply rules of thumb that weve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysisthey take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we makehow we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show questionGigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of "Blink" and "Freakonomics, Gut Feelings" is an exploration of the myriad influences and factors (nature "and" nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples., An engaging explanation of the science behind Malcolm Gladwell’s bestselling Blink Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell’s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of Blinkand Freakonomics, Gut Feelingsis an exploration of the myriad influences and factors (nature andnurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples., This book is grounded in cutting-edge research, and its message is conveyed through compelling, real-life examples.
LC Classification NumberBF315.5.G54 2007
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