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Marketing Channels by Bert Rosenbloom (2011, Hardcover, Revised edition)

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About this product

Product Information

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0324316984
ISBN-13
9780324316988
eBay Product ID (ePID)
57152641

Product Key Features

Author
Bert Rosenbloom
Publication Name
Marketing Channels
Format
Hardcover
Language
English
Features
Revised
Publication Year
2011
Type
Textbook
Number of Pages
696 Pages

Dimensions

Item Length
10.2in
Item Height
1.1in
Item Width
8.2in
Item Weight
49.7 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
8
Reviews
"The content is exactly on target and follows a logical, organized flow ? the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University, "The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University, "The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University
Table of Content
Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES.
Copyright Date
2012
Target Audience
College Audience
Topic
Marketing / General, General
Dewey Decimal
658.8'4
Dewey Edition
21
Genre
Business & Economics

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item 1 Marketing Channels by Rosenbloom, Bert
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4 out of 5 stars
by 8Wg12zyhRd2@Del...Sep 06, 2016
Different cover page, but same content as U.S.version
The cover of book is not the same as advertised (this is the international version) , however the content and images of the book is all in place and the same as the U. S. version. I saved money buying this book and it shipped really fast. Thanks.
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by kwEfaYFzSwe@Del...Feb 07, 2017
Good value for price
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