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Words That Work : It's Not What You Say, It's What People Hear by Frank Luntz (2007, Hardcover)

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If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for publisher leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe.

About this product

Product Identifiers

PublisherGrand Central Publishing
ISBN-101401302599
ISBN-139781401302597
eBay Product ID (ePID)57107716

Product Key Features

Number of Pages273 Pages
LanguageEnglish
Publication NameWords That Work : It's Not What You Say, It's What People Hear
SubjectBusiness Communication / General, Communication Studies, Grammar & Punctuation, Educational Psychology, Popular Culture, Rhetoric, Personal Growth / Success
Publication Year2007
TypeTextbook
Subject AreaSocial Science, Language Arts & Disciplines, Education, Self-Help, Business & Economics
AuthorFrank Luntz
FormatHardcover

Dimensions

Item Height1 in
Item Weight20.8 Oz
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade
LCCN2006-043737
Dewey Edition22
Grade FromEighth Grade
IllustratedYes
Dewey Decimal808/.042
Grade ToCollege Graduate Student
SynopsisA behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want., The world's premier communications expert shows readers how to spin language to achieve their goals., The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
LC Classification NumberPE1431.L87 2007

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  • by robey65
    Jun 16, 2022

    Words That Work : book

    Good book. Mainly about speaking, some stuff about writing too. Great value, condition fairly good. (Great place for buying books).

    Verified purchase: YesCondition: Pre-owned

  • by kjmuth
    Mar 05, 2018

    Good price

    Good price

    Verified purchase: YesCondition: Pre-owned

  • by greenstone7
    Jan 09, 2019

    Book is great!

    Book is SUPER!

    Verified purchase: YesCondition: New

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