Edition DescriptionRevised edition,New Edition,Expurgated edition
Table Of ContentPreface Acknowledgments Introduction: What Is an Idea? Part I: Ten Ways to Idea-Condition Your Mind 1. Have Fun 2. Be More Like a Child 3. Become Idea-Prone 4. Visualize Success 5. Rejoice in Failure 6. Get More Inputs 7. Screw Up Your Courage 8. Team Up with Energy 9. Rethink Your Thinking 10. Learn How to Combine Part II: A Five-Step Method for Producing Ideas 11. Define the Problem 12. Gather the Information 13. Search for the Idea 14. Forget about It 15. Put the Idea into Action Notes Index About the Author About the Illustrator
SynopsisHaving spent 40 years in advertising and coming up with new ideas every day, the author shows readers seven ways to condition the mind to produce ideas and four subsequent steps for creating ideas on command. 12 line drawings., This new expanded second edition shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real-life stories show that anyone can learn to get more and better ideas., This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 languages that shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas., This new expanded second edition shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real-life stories show that anyone can learn to get more and better ideas.
LC Classification NumberPN147.F66 2006