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Marketing Green Buildings : Guide for Engineering, Construction and Architecture by Jerry Yudelson (2006, Hardcover)
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Condition : Very Good. About Suffolk Books. © 2025 Suffolk Books. Publisher : River Publishers.
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About this product
Product Identifiers
PublisherFairmont Press, Incorporated
ISBN-100849393817
ISBN-139780849393815
eBay Product ID (ePID)51062920
Product Key Features
Number of Pages262 Pages
Publication NameMarketing Green Buildings : Guide for Engineering, Construction and Architecture
LanguageEnglish
Publication Year2006
SubjectMarketing / General, Industries / Construction, Energy, Green Business, Professional Practice, Sustainability & Green Design, Sales & Selling / General
TypeTextbook
AuthorJerry Yudelson
Subject AreaArchitecture, Science, Business & Economics
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight18.5 Oz
Item Length9.3 in
Item Width7.4 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2005-058224
Dewey Edition22
IllustratedYes
Dewey Decimal690.068/8
Table Of ContentIntroduction. Today's Green Building Market. Industry Growth to Date. Forecasting Demand for Green Buildings. The Business Case for Green Buildings. Experiences of Green Marketing. Vertical Markets for Green Buildings. Demand for Green Building Measures. Understanding Marketing Strategies. Understanding Segmentation, Targeting, Positioning & Differentiation. Selling Green Buildings. Marketing Green Developments. Looking to the Future: Sustainable Engineering Design. Marketing Services for LEED-EB Projects. Marketing Services for LEED CI Projects. Marketing Services for Future LEED Products. The Role of the Professional Engineering Energy Star®. Forecasts of Demand for LEED Projects. The People Problem in Marketing Professional Services. Appendix, Index.
SynopsisEngineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects., Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction & Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects., Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
LC Classification NumberHF5413.Y83 2006
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