SynopsisMore provocative business thinking from the bestselling author of "Purple Cow" and "All Marketers Are Liars" As one of todays most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blogranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from "Fast Company" magazine, and several of the short e-books he has written in the last few years. A sample: Bon Jovi And The Pirates Christmas Card Spam Clinging To Your Job Title? How Much Would You Pay to Be on Oprahs Show? The Persistence of Really Bad Ideas The Seduction of Good Enough What Happens When It's All on Tape? Would You Buy Life Insurance at a Rock Concert? "Small is the New Big" is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that dont work for you. But Im certain that you're smart enough to see the stuff youve always wanted to do, buried deep inside one of these riffs. And Im betting that once inspired, youll actually make something happen., This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces., As one of today's most influential business thinkers, Seth Godin's books, blog sports, articles and speeches have inspired countless entrepreneurs, marketeers and managers around the world. Here, for the first time, Godin has collected the most provocative short peices from his pioneering blog which has a worldwide readership. Small Is The New Big also includes his most popular columns from Fast Company magazine and several short e-books he's written in the last few years. This truly is an overflowing bowl of inspiration that can be dipped into any time., As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog--ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: - Bon Jovi And The Pirates - Christmas Card Spam - Clinging To Your Job Title? - How Much Would You Pay to Be on Oprah's Show? - The Persistence of Really Bad Ideas - The Seduction of "Good Enough" - What Happens When It's All on Tape? - Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.", More provocative business thinking from the bestselling author of Purple Cow and All Marketeers Are Liars. Includes his most provocative short peices from his pioneering blog as well as his most popular columns from Fast Company magazine.
LC Classification NumberHF5386.G553 2006