Goldw Elumen High-Performance Hair Color Oxidant-Free Pure YY@all 200ml / 6.7oz. WHAT IT IS Repairs the hair while coloring Without peroxide, amonia and amonia-odor Alternative for clients with allergic reactions with oxidative color*** Up to 37% more shine compared to intensive demi-permanent hair colors Up to 76% more color intensity compared to oxidative permanent hair colors Up to 20% longer durability compared to oxidative permanent color****