Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez, Vivek Vaidya and Chris O'Hara (2018, Hardcover)
Orion Tech LLC (214090)
99% positive feedback
Price:
$7.44
Free shipping
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Author: Chavez, Tom; O’Hara, Chris; Vaidya, Vivek. Condition: New.
- Buy It NowData Driven: Harnessing Data and AI to R- hardcover, 1260441539, Tom Chavez, new
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101260441539
ISBN-139781260441536
eBay Product ID (ePID)5038793965
Product Key Features
Number of Pages256 Pages
Publication NameData Driven: Harnessing Data and Ai to Reinvent Customer Engagement
LanguageEnglish
SubjectMarketing / General, Consumer Behavior, Intelligence (Ai) & Semantics, Security / General
Publication Year2018
TypeTextbook
AuthorTom Chavez, Vivek Vaidya, Chris O'hara
Subject AreaComputers, Business & Economics
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight18.2 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2018-030688
Dewey Edition23
Dewey Decimal658.8/12
Table Of ContentPreface: Origins Introduction: The Magic Coffee Maker Chapter 1: The Emergence of People Data Chapter 2: Three Core Principles for Building a Winning Data Strategy Chapter 3: Data In, Data Out Chapter 4: The Five Sources of Data-Driven Power Chapter 5: Making It Real for Your Organization Chapter 6: The New Basis of Competition: Know, Personalize, and Engage Chapter 7: Seven Forecasts to Light Up Your Future Sensors Acknowlegments Notes Index
SynopsisAxiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforcethe #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologiescloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and successBring customers closer to your brand and inspire them to engage, purchase, and remain loyalCapture, organize, and analyze data from every source and activate it across every channelCreate a data-powered marketing strategy that can be customized for any audienceServe individual consumers with highly personalized interactionsDeliver better customer service for the best customer experienceImprove your products and optimize your operating systemsUse AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come., Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforcethe #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologiescloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal Capture, organize, and analyze data from every source and activate it across every channel Create a data-powered marketing strategy that can be customized for any audience Serve individual consumers with highly personalized interactions Deliver better customer service for the best customer experience Improve your products and optimize your operating systems Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
LC Classification NumberHF5415.32.C454 2018
All listings for this product
Be the first to write a review
