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Developing and Managing a Successful Payment Cards Business by Samee Zafar and Jeff Slawsky (2005, Hardcover)
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About this product
Product Identifiers
PublisherRoutledge
ISBN-100566086484
ISBN-139780566086489
eBay Product ID (ePID)48696082
Product Key Features
Number of Pages214 Pages
Publication NameDeveloping and Managing a Successful Payment Cards Business
LanguageEnglish
Publication Year2005
SubjectReference, Industrial Management, Entrepreneurship
TypeTextbook
Subject AreaBusiness & Economics
AuthorSamee Zafar, Jeff Slawsky
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight21.6 Oz
Item Length9.8 in
Item Width6.7 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2005-932750
Dewey Edition22
IllustratedYes
Dewey Decimal332.765068
Table Of ContentContents: Introduction to payment cards; How payment cards work; Organizational design; Marketing and strategy; Existing account marketing; Customer management; Operations management; Fraud prevention and control; Collections; Infrastructure and delivery channels; Profitability; Business process analysis; Future of payment cards; Alternative payment products; Securitization; Index.
SynopsisDeveloping and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques., The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
LC Classification NumberHG4027.6
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