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U R a Brand! : How Smart People Brand Themselves for Business Success by Catherine Kaputa (2006, Hardcover)
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Release Date: 2006-04-15. SKU: 231226015. Condition: New. Qty Available: 1.
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About this product
Product Identifiers
PublisherBrealey Publishing, Nicholas
ISBN-100891062130
ISBN-139780891062134
eBay Product ID (ePID)48626554
Product Key Features
Book TitleU R a Brand! : How Smart People Brand Themselves for Business Success
Number of Pages232 Pages
LanguageEnglish
Publication Year2006
TopicLeadership, Careers / General, Personal Success
IllustratorYes
GenreBusiness & Economics
AuthorCatherine Kaputa
FormatHardcover
Dimensions
Item Height0.3 in
Item Weight18.6 Oz
Item Length9.2 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
LCCN2005-025361
Dewey Edition22
Dewey Decimal650.1
SynopsisToday's hottest business concept meets the realities of the modern workplace. U R a Brand! delivers 10 key personal brand strategies that aren't taught in business school--or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. U R a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures--all from the personal brand strategist and executive coach who helped them achieve their success., An innovative field guide to business success, U R a Brand combines today's hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook used by Madison Avenue's best product brand managers, U R a Brand unlocks the hidden rules for creating a one-of-a-kind self-brand. Like having a personal coach right by your side, here are the inside secrets of how to think and act like a brand. A Top Ten List of tried-and-true strategies, plenty of exercises, and "brainstormer" tools at the end of each chapter make hands-on practical what it takes to package a personal brand with a powerful visual and verbal identity, think in terms of markets, and execute a tactical marketing plan that generates the buzz needed to become an effective brand builder. U R a Brand gives voice to dozens of executives and savvy professionals who have realized the power of these self-brand principles to move up the corporate ladder, reenergize a stalled career, start their own business, or establish an intrapreneurial enterprise that generates both personal and organizational growth and success., Winner of the 2007 Benjamin Franklin Best Career Book Award...An innovative field guide to business success, U R a Brand! combines today's hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to the success of their organisations. Taking field-tested strategies directly from the playbook used by Madison Avenue's best product brand managers, U R a Brand! unlocks the hidden rules for creating a one-of-a-kind self-brand. Like having a personal coach right by your side, here are the inside secrets of how to think and act like a brand. ..A Top Ten List of tried-and-true strategies, plenty of exercises, and brainstormer tools at the end of each chapter give hands-on practical knowledge of what it takes to package a personal brand with a powerful visual and verbal identity, think in terms of markets, and execute a tactical marketing plan that generates the buzz needed to become an effective brand builder. ..U R a Brand! gives voice to dozens of executives and savvy professionals who have realized the power of these self-brand principles to move up the corporate ladder, reenergize a stalled career, start their own business, or establish an entrepreneurial enterprise that generates both personal and organizational growth and success.
LC Classification NumberHD8038.A1K36 2006
