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Experience the Message : How Experiential Marketing Is Changing the Brand World by Max Lendermann (2005, Hardcover)
Better World Books (2778295)
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About this product
Product Identifiers
PublisherBasic Books
ISBN-100786715367
ISBN-139780786715367
eBay Product ID (ePID)48423879
Product Key Features
Book TitleExperience the Message : How Experiential Marketing Is Changing the Brand World
Number of Pages336 Pages
LanguageEnglish
Publication Year2005
TopicMarketing / General, General
GenreBusiness & Economics
AuthorMax Lendermann
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight280.6 Oz
Item Length8 in
Item Width5 in
Additional Product Features
Intended AudienceTrade
LCCN2007-274049
Dewey Edition22
Dewey Decimal658.8/27
Synopsis"Experience the Message" is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand--its essence and its benefits--to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand., Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand--its essence and its benefits--to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand., Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.|9780786715367|
LC Classification NumberHD69.B7L46 2006
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