Product Information
Offers coverage of both the basic concepts of managerial economics as well as frontier research. This text blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. The Data CD in each book also contains eight mini cases that cover businesses as Microsoft, Visa, and Staples.Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100073050199
ISBN-139780073050195
eBay Product ID (ePID)45886723
Product Key Features
Publication Year2005
TopicIndustrial Management, Economics / General, Strategic Planning
Book TitleManagerial Economics and Business Strategy with Data Disk
LanguageEnglish
FeaturesRevised
GenreBusiness & Economics
AuthorMichael Baye
FormatCompact Disc / Hardcover
Dimensions
Item Height1.2in.
Item Length9in.
Item Weight39.8 Oz
Item Width7.8in.
Additional Product Features
Intended AudienceCollege Audience
Edition DescriptionRevised Edition
Table of Content1 The Fundamentals of Managerial Economics 2 Market Forces: Demand and Supply 3 Quantitative Demand Analysis 4 The Theory of Individual Behavior 5 The Production Process and Costs 6 The Organization of the Firm 7 The Nature of Industry 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for Firms with Market Power 12 The Economics of Information 13 Advanced Topics in Business Strategy 14 A Manager's Guide to Government in the Marketplace 15 Challenges at Time Warner: A Case Study in Business Strategy
Edition Number5