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I love the fact that I bought the same exact textbook, for a much cheaper price. The only difference is that it is a paper back cover, which I have found to be beneficiary because I have two classes back to back with large text books and the paper back does not weigh as much. The only other difference is that I do not get access to many of the online tutorials and study guides that I would have had I bought the publisher's version. Other than that, I intend to purchase my textbooks this way as much as I can.
This is one of the standard textbooks for marketing students. It is generally well-written, well-organized, and well-produced. Don't expect cutting edge marketing science or startling, new insights. However, if you need a good entry-level survey of marketing, this is a good buy. even if you're experienced in marketing, there may be some useful items from other areas within marketing. Because marketing is continually changing, getting a edition from the past two to three years makes sense.
Even though a new edition of this Marketing text book is out, many colleges still consider this as a standard. I'm not majoring on Marketing, but this text made me learn how to love Marketing and how it affected my life. Masterfully organized, planned and written it is now one of those textbooks that I won't resell. Excellent!
Purchased the book for Marketing Principles course I am currently taking. The book is very long and key points are hard to find. A lot of the main ideas are hidden within the paragraphs and skimming is not an option. Overall, the book isn't the best, but not the worst.
This book can be used in most marketing classes that recommend the newer addition because most of everything in the newer edition is in this older one too. The only difference I can really see is they renamed the appendices and switched them around but all are still present.
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