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About this product
Product Identifiers
PublisherRandom House Publishing Group
ISBN-100553251473
ISBN-139780553251470
eBay Product ID (ePID)430115
Product Key Features
Book TitleIacocca : an Autobiography
Number of Pages384 Pages
LanguageEnglish
Publication Year1986
TopicIndustries / Automobile Industry, Personal Memoirs, Business
IllustratorYes
GenreBiography & Autobiography, Business & Economics
AuthorLee Iacocca, William Novak
FormatMass Market
Dimensions
Item Height1 in
Item Weight7.6 Oz
Item Length6.9 in
Item Width4.2 in
Additional Product Features
Intended AudienceTrade
LCCN84-045174
Reviews"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking." -- Business Week
Dewey Edition19
Dewey Decimal338.7/6292/0924 B
Synopsis"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking."-- Business Week He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.