I was actually referrred to read this book through a marketing course of mine, not for the class itself but rather for leisure. As it is always good to learn from the great minds in certain areas, John Caples was defintely one for Marketing. It is intereting to see how what he had thought so long ago still makes perfect sense in the ever changing business world today. Some ideas and thoughts will never be outdated.
Title sounds boring, but if you have only one book to read about marketing on a deserted island, this is the book, PDF version or not.
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