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Ties That Bind : Inside the Extraordinary (sometimes Knotty) Food Marketing Continuum by Russell Zwanka (2019, Trade Paperback)
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About this product
Product Identifiers
PublisherIndependently Published
ISBN-101688415092
ISBN-139781688415096
eBay Product ID (ePID)4038452227
Product Key Features
Book TitleTies That Bind : inside the Extraordinary (Sometimes Knotty) Food Marketing Continuum
Number of Pages148 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2019
GenreBusiness & Economics
AuthorRussell Zwanka
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight9.8 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisYou start with the customer. Always the customer. This Food Marketing thing is the art of environmental scanning, the ability to stay one step ahead of the customer, the focus of category management, and the communication of your brand through assortment, pricing, format, locations, and engagement. Easy, right? It's knotty, complicated, and is only for the passionate! Let's go!
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