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Cluetrain Manifesto : The End of Business As Usual by Christopher Locke, Rick Levine, David Weinberger and Doc Searls (2000, Hardcover)
RNA TRADE (7892)
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You are purchasing a New copy of 'The Cluetrain Manifesto'.
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About this product
Product Identifiers
PublisherPerseus Books Group
ISBN-100738202444
ISBN-139780738202440
eBay Product ID (ePID)352172
Product Key Features
Book TitleCluetrain Manifesto : the End of Business As Usual
Number of Pages224 Pages
LanguageEnglish
TopicOrganizational Behavior, Customer Relations, Networking / Intranets & Extranets, E-Commerce / Internet Marketing, General, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2000
GenreComputers, Business & Economics
AuthorChristopher Locke, Rick Levine, David Weinberger, Doc Searls
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight15.7 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN99-068460
TitleLeadingThe
Dewey Edition21
Dewey Decimal303.48/33
SynopsisWritten by four of the liveliest voices on the Web, this stunning tapestry of anecdotes, object lessons, parodies, war stories and suggestions is aimed at showing what it will take to survive and prosper in the fast-forward world of the Internet., The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it "absolutely brilliant." Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter--and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Forget business as usual, The Cluetrain Manifesto marks the dawn of something bigger: Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in., Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire.
LC Classification NumberHF5548.32.C56 2000
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