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About this product
Product Identifiers
PublisherFree Press
ISBN-100684863979
ISBN-139780684863979
eBay Product ID (ePID)34057
Product Key Features
Book TitleLight Strategies for Innovation
Number of Pages380 Pages
LanguageEnglish
TopicLeadership, General, Organizational Development
Publication Year1998
IllustratorYes
GenreBusiness & Economics
AuthorWilliam I. Zangwill
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight16.2 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN92-017542
SynopsisWillard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.