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Marketing For Dummies (For Dummies (Lifestyles Paperback)) - ACCEPTABLE - Picture 1 of 1

Marketing by Alexander Hiam (1997, Trade Paperback)

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About this product

Product Information

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields - from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing - product, price, placement, and promotions - it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun - it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1568846991
ISBN-13
9781568846996
eBay Product ID (ePID)
337315

Product Key Features

Book Title
Marketing
Author
Alexander Hiam
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
1997
Genre
Business & Economics
Number of Pages
408 Pages

Dimensions

Item Length
9.2in
Item Height
0.9in
Item Width
7.4in
Item Weight
20.7 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.H468 1997
Edition Number
2
Table of Content
Introduction. About This Book. How This Book Is Organized. Part I: Designing a Marketing Program. Part II: Technical Skills You May Need. Part III: Using the Components of a Marketing Program. Part IV: The Part of Tens. Icons Used in the Book. Where to Go from Here. Part I: Designing a Marketing Program. Chapter 1: Why You Need a Marketing Program. Chapter 2: Basic Marketing Strategy: Find a Need and Fill It. Chapter 3: Advanced Strategy: Define Your Message. Chapter 4: Let2s Get Creative. Part II: Technical Skills You May Need. Chapter 5: Marketing Communication -- Writing and Design. Chapter 6: Marketing Research: Customers, Competitors, and Industries. Part III: Using the Components of a Marketing Program. Chapter 7: Marketing on the Web. Chapter 8: Print Advertising. Chapter 9: Radio and Television Advertising. Chapter 10: Outdoor Advertising: Billboards, Banners, Signs, and More. Chapter 11: Publicity, Premiums, and Word of Mouth. Chapter 12: Special Events and Trade Shows. Chapter 13: Pricing and Price-Based Promotions. Chapter 14: Developing, Naming, and Managing Your Products. Chapter 15: Packaging and Labeling: Dressing Products for Success. Chapter 16: Distribution, Retail, and Point of Purchase. Chapter 17: Sales and Service Essentials. Chapter 18: Direct Marketing via Advertising, Telemarketing, and Direct Mail. Part IV: The Part of Tens. Chapter 19: (More Than) Ten Ways to Save Money in Marketing. Chapter 20: Ten Common Marketing Mistakes. Appendix: Writing a Marketing Plan. Index. Registration Card.
Copyright Date
1997
Lccn
97-071817
Dewey Decimal
658.802
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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item 1 Marketing For Dummies (For Dummies (Lifestyles Paperback)) - ACCEPTABLE
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item 2 Marketing For Dummies , Hiam, Alexander
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item 3 Marketing for Dummies. by Hiam, Alexander
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Most relevant reviews

3 out of 5 stars
by aSYvpZZ8Qa6@Del...Aug 31, 2009
It's sort of dumb, dummy
It's a good beginner's guide to marketing, however, some of the writing is a little too simplistic and some of the information is very out of date.. but I would say it's worth about $2.00USD

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