About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100787976075

ISBN-139780787976071

eBay Product ID (ePID)30513178

Product Key Features

Book TitleGood Luck : Creating the Conditions for Success in Life and Business

Number of Pages160 Pages

LanguageEnglish

TopicPersonal Success, General

Publication Year2004

IllustratorYes

GenreBusiness & Economics

AuthorAlex Rovira, Fernando Trías De Bes

FormatHardcover

Dimensions

Item Height0.7 in

Item Weight10.1 Oz

Item Length8.5 in

Item Width5.9 in

Additional Product Features

Intended AudienceTrade

LCCN2004-012067

Dewey Edition22

Reviews"...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea..." ( The Guardian , 26th September 2004)

Dewey Decimal158.1

Table Of ContentPart One The Encounter 1 Part Two The Legend of the Magic Clover 19 Part Three Finding Good Luck Again 117 Part Four Some People Who Agree with Us 125 Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131 Acknowledgments 139 The Authors 143

SynopsisGood Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your way--it's up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes--two leading marketing consultants--this simple tale is universally applicable and uniquely inspirational., The International Best-Seller That Has Swept the World A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and Work "Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince." Philip Kotler, author, Marketing Management "You won't have much good luck if you do the wrong thing. This book makes that all-important thing eminently clear." Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing "This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret." Marco Jesi, president, Pepsico Europe, Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your way--it's up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes--two leading marketing consultants--this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max's success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

LC Classification NumberBF637.S8R64 2004