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Introducing Social Semiotics : An Introductory Textbook by Theo van Leeuwen (2004, Uk-B Format Paperback)
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Author: Leeuwen, Theo van. Introducing Social Semiotics. Sku: 0415249449-3-33797473. Condition: Used: Good. Qty Available: 1.
- Buy It NowIntroducing Social Semiotics - paperback, 9780415249447, Theo van Leeuwen
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100415249449
ISBN-139780415249447
eBay Product ID (ePID)30510838
Product Key Features
Number of Pages308 Pages
Publication NameIntroducing Social Semiotics : an Introductory Textbook
LanguageEnglish
SubjectGeneral, Semiotics & Theory, Linguistics / General
Publication Year2004
TypeTextbook
Subject AreaLiterary Criticism, Language Arts & Disciplines
AuthorTheo Van Leeuwen
FormatUk-B Format Paperback
Dimensions
Item Height0.7 in
Item Weight20.9 Oz
Item Length9.6 in
Item Width6.9 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2004-013007
Dewey Edition22
IllustratedYes
Dewey Decimal302.2
Table Of ContentPart 1: Semiotic Principles Semiotic Resources. Semiotic Change. Semiotic Rules. Semiotic Functions. Part 2: Dimensions of Semiotic Analysis Discourse. Genre. Style. Modality. Part 3: Multimodal Cohesion Rhythm. Composition. Information Linking. Dialogue
SynopsisIntroducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works., Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles provide readers with the knowledge and skills they need to be able to analyze and produce successful multimodal texts and designs. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
LC Classification NumberP99.4.S62
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