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Powerhouse Marketing Plans : 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns by Winslow Johnson (2004, Trade Paperback)
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Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns by Johnson, Winslow Bud Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
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About this product
Product Identifiers
PublisherAmacom
ISBN-100814472192
ISBN-139780814472194
eBay Product ID (ePID)30474973
Product Key Features
Book TitlePowerhouse Marketing Plans : 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
Number of Pages384 Pages
LanguageEnglish
Publication Year2004
TopicMarketing / General, General
GenreBusiness & Economics
AuthorWinslow Johnson
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight24.1 Oz
Item Length9.2 in
Item Width7.4 in
Additional Product Features
Intended AudienceTrade
LCCN2004-006898
Dewey Edition22
ReviewsCustomer Relationship Management: "this book is an insightful resource for professionals in all industries."
Dewey Decimal658.8/101
SynopsisWithout a great marketing plan, even the world's best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products into the stratosphere using the same proven strategies of well-known companies who've done it right. Demonstrating how to maximize market research initiativessuch as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more, Powerhouse Marketing Plans identifies the common characteristics of the techniques used by leading companies, including Energizer, L'eggs, Philips, Gel Tech (Zicam®), and others. Featuring real-life marketing plans you can adapt for your own organization, and packed with fascinating examples and insightful analysis, this is a book that will help you energize your marketing plans and generate powerhouse profits." ", Without a great marketing plan, even the world's best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products into the stratosphere using the same proven strategies of well-known companies who've done it right. Demonstrating how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more, Powerhouse Marketing Plans identifies the common characteristics of the techniques used by leading companies, including Energizer, L'eggs, Philips, Gel Tech (Zicam(R)), and others. Featuring real-life marketing plans you can adapt for your own organization, and packed with fascinating examples and insightful analysis, this is a book that will help you energize your marketing plans and generate powerhouse profits.
LC Classification NumberHF5415.13.J5878 2004
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