Branson by Tom Bower (Hardcover)

World of Books USA (1193815)
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Author:Bower, Tom. Book Binding:Hardback. All of our paper waste is recycled within the UK and turned into corrugated cardboard. World of Books USA was founded in 2005. Book Condition:VERYGOOD. We want your experience with World of Books to be enjoyable and problem free.

About this product

Product Identifiers

PublisherHarperCollins The Limited
ISBN-101841153869
ISBN-139781841153865
eBay Product ID (ePID)2816655

Product Key Features

Book TitleBranson
Number of Pages384 Pages
LanguageEnglish
TopicRich & Famous, Corporate Finance / General, Business
IllustratorYes
GenreBiography & Autobiography, Business & Economics
AuthorTom Bower
FormatHardcover

Dimensions

Item Weight26.7 Oz
Item Length9.4 in
Item Width6.3 in

Additional Product Features

LCCN2001-339433
Dewey Edition23
Dewey Decimal338.04092
SynopsisA sensational critical biography of the man and his business practices. All details on this title are strictly embargoed until publication., 'Bower's book is a devastating indictment' Sunday Times 'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail A sensational critical biography of the man and his business practices., No British tycoon is more popular, few claim to be richer and none has masterminded a more recognizable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the grinning jumper and the scourge of corporate goliaths?, 'Bower's book is a devastating indictment' Sunday Times 'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail A sensational critical biography of the man and his business practices. No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths? Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.
LC Classification NumberHC252.5.B73B69 2000

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