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Winning the Chain Restaurant Game : 8 Key Strategies by Ron Paul and Charles Bernstein (1994, Hardcover)
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Isolates and clearly describes the eight crucial factors, orstrategic "links," vital to restaurant chain success.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471305456
ISBN-139780471305453
eBay Product ID (ePID)280013
Product Key Features
Number of Pages320 Pages
Publication NameWinning the Chain Restaurant Game : 8 Key Strategies
LanguageEnglish
SubjectIndustries / Hospitality, Travel & Tourism
Publication Year1994
TypeTextbook
AuthorRon Paul, Charles Bernstein
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight21 Oz
Item Length9.3 in
Item Width6.2 in
Additional Product Features
Intended AudienceCollege Audience
LCCN94-014858
Table Of ContentPreface ix Acknowledgements xi Introduction xiii Link One: The Leadership Touch 1 Link Two: Motivating to Win 37 Link Three: The Customer is King or Queen 61 Link Four: Keep Your Eye on the Ball 85 Link Five: Marketing and Merchandising Versatility 111 Link Six: The Economic-Focus Dilemma 145 Link Seven: Leveraging to Win 175 Link Eight: The Life Cycle 203 Leader of the Pack: The big Mac 235 The Thin Line: Success Versus Failure 257 Conclusion: Forging the Links 265 Index 269
SynopsisWinning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: Presents the first authoritative, in-depth look at the restaurant chain industry as a whole Tells how successful chain CEOs produce results with varied winning styles Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and--most of all--finding unique ways to please the customer Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, long-term perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries. Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game., Winning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it intoday's most exciting growth industry. In this instructive and inspiring book, award-winning authorsand foodservice industry experts Charles Bernstein and Ron Paultell how the most successful restaurant companies win withbottom-up management, putting the customer on top. Based oninterviews with more than a hundred industry executives and packedwith enlightening examples as well as a few historic failures, thisunique book teaches important lessons for restaurateurs and otherentrepreneurs: * Presents the first authoritative, in-depth look at therestaurant chain industry as a whole * Tells how successful chain CEOs produce results with variedwinning styles * Isolates and clearly describes the eight crucial factors, orstrategic "links," vital to restaurant chain success * Tells how chains can capitalize on bulk purchasing, brandidentity, consistent execution, an individual sense of styleand--most of all--finding unique ways to please thecustomer Few success stories so thoroughly embody the twentieth-centuryAmerican dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. Butbesides the "true grit" demonstrated by entrepreneurial heros likeMcDonald's Ray Kroc and Wendy's Dave Thomas, what does it take tobuild and maintain a successful restaurant or retail chain? Findout in this first book to give a broad, long-term perspective onone of the nation's leading growth industries and to offer cruciallessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors andnoted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of thetoughest, most competitive industries. Highlighting the winning styles of more than a hundred chainexecutives, their triumphs, trials, disappointments, andturnarounds, this fascinating and instructive book identifies theeight strategic "links" that lead to victory in the chainrestaurant business. With surgical precision, Bernstein and Paulexplore such key factors as leadership, motivation, bulkpurchasing, marketing, identity, consistency, and expansion. Butthey place focus ahead of everything and conclude that theentrepreneurial passion of an executive who deeply believes in hisconcept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying paceand there are enormous financial opportunities for savvy restaurantowners. Winning the Chain Restaurant Game arms operators with thevital know-how needed to win the game., Winning the Chain Restaurant Game Are you ready for success'... Find out what it takes in this insider's guide to making it intoday's most exciting growth industry. In this instructive and inspiring book, award-winning authorsand foodservice industry experts Charles Bernstein and Ron Paultell how the most successful restaurant companies win withbottom-up management, putting the customer on top. Based oninterviews with more than a hundred industry executives and packedwith enlightening examples as well as a few historic failures, thisunique book teaches important lessons for restaurateurs and otherentrepreneurs: * Presents the first authoritative, in-depth look at therestaurant chain industry as a whole * Tells how successful chain CEOs produce results with variedwinning styles * Isolates and clearly describes the eight crucial factors, orstrategic "links," vital to restaurant chain success * Tells how chains can capitalize on bulk purchasing, brandidentity, consistent execution, an individual sense of styleand--most of all--finding unique ways to please thecustomer Few success stories so thoroughly embody the twentieth-centuryAmerican dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. Butbesides the "true grit" demonstrated by entrepreneurial heros likeMcDonald's Ray Kroc and Wendy's Dave Thomas, what does it take tobuild and maintain a successful restaurant or retail chain? Findout in this first book to give a broad, long-term perspective onone of the nation's leading growth industries and to offer cruciallessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors andnoted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of thetoughest, most competitive industries. Highlighting the winning styles of more than a hundred chainexecutives, their triumphs, trials, disappointments, andturnarounds, this fascinating and instructive book identifies theeight strategic "links" that lead to victory in the chainrestaurant business. With surgical precision, Bernstein and Paulexplore such key factors as leadership, motivation, bulkpurchasing, marketing, identity, consistency, and expansion. Butthey place focus ahead of everything and conclude that theentrepreneurial passion of an executive who deeply believes in hisconcept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying paceand there are enormous financial opportunities for savvy restaurantowners. Winning the Chain Restaurant Game arms operators with thevital know-how needed to win the game., Winning the Chain Restaurant Game Are you ready for success'... Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: Presents the first authoritative, in-depth look at the restaurant chain industry as a whole Tells how successful chain CEOs produce results with varied winning styles Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and most of all finding unique ways to please the customer Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, long-term perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries. Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game., Winning the Chain Restaurant Game Are you ready for success'. Find out what it takes in this insider's guide to making it in today's most exciting growth industry.
LC Classification NumberTX945.B45 1994
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