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Net Gain : Expanding Markets Through Virtual Communities by Arthur G. Armstrong and John Hagel (1997, Hardcover)
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ISBN: 0875847595. Net Gain: Expanding Markets through Virtual Communities. Author: Hagel III, John; Armstrong, Arthur G. Condition: New. Qty Available: 2.
- Buy It NowNet Gain: Expanding Markets through Virtual Com- 0875847595, hardcover, III, new
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-100875847595
ISBN-139780875847597
eBay Product ID (ePID)274027
Product Key Features
Book TitleNet Gain : Expanding Markets Through Virtual Communities
Number of Pages256 Pages
LanguageEnglish
TopicCustomer Relations, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year1997
GenreBusiness & Economics
AuthorArthur G. Armstrong, John Hagel
FormatHardcover
Dimensions
Item Height2.8 in
Item Weight20.1 Oz
Item Length9.5 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN96-041597
Dewey Edition20
Dewey Decimal658.8/00285/467
SynopsisNet Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
LC Classification NumberHF5415.1265.H34 1997
