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Net Gain : Expanding Markets Through Virtual Communities by Arthur G. Armstrong and John Hagel (1997, Hardcover)

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About this product

Product Identifiers

PublisherHarvard Business Review Press

ISBN-100875847595

ISBN-139780875847597

eBay Product ID (ePID)274027

Product Key Features

Book TitleNet Gain : Expanding Markets Through Virtual Communities

Number of Pages256 Pages

LanguageEnglish

TopicCustomer Relations, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year1997

GenreBusiness & Economics

AuthorArthur G. Armstrong, John Hagel

FormatHardcover

Dimensions

Item Height2.8 in

Item Weight20.1 Oz

Item Length9.5 in

Item Width6.4 in

Additional Product Features

Intended AudienceTrade

LCCN96-041597

Dewey Edition20

Dewey Decimal658.8/00285/467

SynopsisNet Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

LC Classification NumberHF5415.1265.H34 1997